We want to make your football experience the fullest and richest possible, making you feel the roar of the crowd and see every detail on the pitch. Through our cutting-edge technologies, products and entertainment, we’ll make your football moments even more exciting.
For the first time ever in the history of the FIFA World Cup, you will be able to watch action from the tournament in 3D, delivered by Sony. This unique viewing experience will mark a new era in watching sport and means you’ll feel as much a part of the game as if you were inside the stadium.
During the 2010 FIFA World Cup, six major global cities will host a public International FIFA Fan Fest event. They’re as close as you can get to actually being at the game without travelling to South Africa. With huge screens and live broadcasts, fans from around the world will come together to celebrate football.
